A proteção do consumidor e o consumo sustentável: a dimensão global e regional do consumo sustentável e as iniciativas nacionais

Juan M. Velázquez Gardeta 72 Abstract : Sustainability is an undisputed and undisputed objective in the public policies of any State. This is a more or less clear goal, but with a non-definition of the means to implement it. No legal system proposes measures against ecology, the circular economy, respect for weaker producers, optimal use of resources or rational use of resources. Another unanimous objective is to advocate for a more conscious – less compulsive – consumer who demands his rights because he knows them; by clear and conceited rules that develop them clearly and co- herent and progressive jurisprudence. In this regard, I will focus on the analysis of certain issues relating to the right of consumer protection in the European Union legal system such as the concept of consumer, the exercise of withdrawal and the exercise of claim rights by judicial or extrajudicial means. Highlighting as a conclusion the paradox that greater protection can be detrimental to sustainability since a conscious and safe consumer of his rights will entail an increase in consumption with the negative consequences that this can have for the environment, the use of natural resources, waste disposal, etc... Keywords : Consumer concept. Withdrawal. Jurisdiction. Sustainability. Sumario : 1. A modo de introducción: ¿Qué es la sostenibilidad y cómo encaja este objetivo con la actual tendencia del consumo online?; 2. El consumidor informado; 3. El diferente concepto de consumidor en la normativa de la UE; 4. El derecho del consumidor a rescindir el contra- to sin motivo: el desistimiento; 5. La interpretación del TJ de los foros de competencia judicial internacional para contratos de consumo onli- ne recogidos en el Reglamento 1215/2012; 6. Conclusiones: ¿Existe la posibilidad de establecer pautas normativas para un consumo sostenible a la vez que se fomenta un consumo con las máximas garantías para el consumidor?; Referencias. 1. A modo de introducción: ¿Qué es la sostenibilidad y cómo encaja este objetivo con la actual tendencia del consumo online? Intentaré aunar los dos términos del título que coinciden con los propuestos como título del seminario. Me ceñiré, en un intento de aco-

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